Dear Friends,
Good afternoon! I wanted to reach out to the community with exciting news. After many hours of intentional research, strategy, and planning, our organization is refreshing our brand identity. A big thank you is due to the BDSRA community members and partners. They participated in the varied focus groups and informed us that we needed to make this shift. And, of course, thank you to all our former and current board members who continue to be resources to us, especially throughout the rebranding process.
Our new brand will allow us to better support our purpose: to raise funds to provide education, resources, and research that will lead to a cure for Batten. I invite you to click here to view “BDSRA Foundation Brand Evolution” which will explain the research and reasoning behind our new brand strategy. It includes samples of our new logo and introduces our refreshed tagline: Batten Advocates for a Cure. To read the full press release click here.
We are committed to supporting our Batten community and determined to find a cure through science. We are confident that our new identity will allow us to do just that. I hope you are as encouraged by the future of the BDSRA Foundation as I am!
With Hope,
Amy
